Freeview FV

Multi-award-winning, world-first app suite.


Award-winning, clever design & compelling user experience.

Freeview is Australia’s free digital television service, responsible for presenting and promoting Australia’s free-to-air channels and content across the nation.

Launched in 2008, Freeview’s mission is to deliver its free-to-air platform – with 25 channels and free catch-up services – to all Australians. Wherever, whenever and on whatever device they choose.

The Freeview FV iOS and Android app delivers live streaming from 19 free-to-air channels and catch-up content to enjoy on-the-go – delivered with an intuitive, modern interface.

We helped Freeview FV win Connie and Stevie awards in 2017establishing it as an internationally award-winning platform and a world-first.


The Challenge

Designing a “never seen before” app for a committee of savvy networks.

Freeview works in collaboration with all the Australian networks (ABC, SBS, Seven, Nine & Ten), who brainstormed the features for the FV app together.

Liquid Digital was able to process the group’s vast feedback and establish a customer experience that balances between form and function.

The result is a clever design with a quality user experience (UX) and interface (UI) that enables the user to intuitively play live TV, enjoy a localised guide and navigate through Freeview FV’s extensive content to find just what they’re looking for.

The End Result

The End Result

Australian Free-to-air TV anywhere you are, including:

    • Live Streaming
    • Catch-Up TV
    • A real-time TV Guide
    • Smart Browse and Search ability
    • Reminders and Favourites
    • Smart Content Recommendations

All within an intuitive, modern interface for iOS and Android.

Services Provided

Type of Work

Analytics and Insights

A/B Testing
Search Optimisation

Type of Work


Concept Prototyping & Art
Hybrid & Web Apps
Information Architecture (IA)
Native iOS & Android
Wireframing & Ui Design

Type of Work

User Experience (Ux)

Ux Advocacy & Training
Ux Build
Ux Design
Ux Research
Ux Testing

Type of Work

User Interface strategy & design (Ui)

Design for Conversion
Design for KPI
Multi-platform Design

“Simple and easy to use, Freeview FV gives you more choice and convenience in one place – on the go.”
Liz Ross, CEO Freeview Australia.