Our Google certified ad team provide rapid turnaround, effective design advice, and compelling ad solutions for SBS, making us a great fit for their active and responsive marketing strategy. 

The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting radio, online, and television network. SBS operates four TV channels (SBS, SBS 2, NITV and Food Network) and five radio networks (SBS Radio One, TWO & Three, SBS Chill and SBS PopAsia). SBS Online (sbs.com.au) is home to SBS On Demand video streaming service. The stated purpose of SBS is “to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society”. SBS is one of five main free-to-air networks in Australia.

Since 2015, Liquid Digital continues to work with SBS as their HTML5 online ad provider.

We consult and build ad campaigns from beautifully orchestrated storyboards to multiple online formats e.g.: Leaderboard: 728 x 90,  Mobile leaderboard: 320 x 50, Medium rectangle (mrec): 300 x 250, Half-page: 300 x 600, Billboard: 970 x 250, as well as more advanced formats.

Our Google DoubleClick certified display ad team provide rapid turnaround, effective design advice, and compelling ad solutions, making us a good fit for the SBS creative crew. 


Project Details

In the past, most online ads were built in Adobe Flash but with the explosion of mobile devices and the new capabilities of HTML5, the world has now switched to making animations directly in web.     

Our process for making HTML5 ads is:

Storyboard analysis
Every ad is different and has a different storyboard. We analyse it in details, cut all assets that needs to be animated.

We construct every ad in HTML5, CSS and javascript to the specifications required from the publisher. Every publisher has different file size quota and upload requirements.

QA Testing and revisions
Every ad goes through testing internally and with each publisher with changes made on the fly to ensure the live result is a good one.