Vision Wallcoverings

Developing their digital strategy to grow their online presence and brand.

Project Overview

With one of Australia’s largest ranges of wallpapers and murals

Vision Wallcoverings has been supplying wallpaper products to the Australian market for over 40 years.

Their products are high in quality and sourced from the best producers worldwide. 

They have a showroom, a customer service team and a warehouse located in Sydney and supply an extensive network of retail stockists nationally.

Project Overview

The Challenge

The challenge for Vision was to develop a visually appealing e-commerce solution

that accommodated very complex product types, while integrating their website with back-end systems, such as accounting and inventory management, and also managing multiple retail locations through the online platform.

The Solution

Strategy and Planning First

Liquid Digital helped Vision Wallcoverings plan and develop their online presence and digital ecosystem, enabling their customers to easily browse through their full catalogue of products, shop online and connecting them to the nearest retail outlet for collection, cross-sells and up-sells.

First, we developed a digital strategy helping Vision launch their online e-commerce presence. We’ve used the power of WordPress and WooCommerce to ensure it was easy for Vision’s staff to keep things up to date, while keeping costs down at the early stages, providing ongoing support to their staff and digital systems to ensure things keep running smoothly.

With our continued support and training, Vision has been able to keep numerous product range up to date and expand their digital offerings.

The Solution

Services Provided

Type of Work

Analytics and Insights

A/B Testing
Search Optimisation

Type of Work

Digital Marketing

Online Ads
Website & Product Launch

Type of Work

Support and Maintenance

Type of Work

Website Design and Dev

"Liquid Digital delivered a platform that suited our e-commerce needs and allowed to serve our clients better"