Digital Marketing & Sales
Attracting potential customers, tracking their journey through your digital touchpoints and identifying ways in which you can create a more compelling and rewarding experience for them to convert is the foundation of modern digital marketing and sustainable business growth.
And an intelligent strategy equipped with modern digital marketing tools will give your business a reliable way to take control of your customer engagement, lead generation and conversions.
Unfortunately, without even considering the management time of running your marketing, there’s a high number of compelling digital marketing platforms to consider. Each delivering vast feature-lists of abilities and detailed reports. It can be easy to get lost or waste time and money.
Investing in digital marketing can:
- Organise and establish the right tools to work with your business objectives
- Create a system for attracting and converting new customers
- Help your business rank higher in search engine queries
- Track and improve your ROI (return on investment) for campaigns
- Improve your reach and engagement with existing and new customers
- Nurture leads through the funnel.
- Broadcast your company as a leader in your sector
- Develop effective targeted content
Liquid Digital can help facilitate this process and ensure you can thrive digitally.
Contact us or start with a quick digital health check for your business.
Effective digital marketing has:
SMM is a form of digital marketing that like traditional media (TV, Radio, Billboards) involves creating and sharing content to achieve your goals. Both traditional and social media are used to promote and broadcast your brand/product, but SSM goes further because audiences can engage with the content directly.
However, it’s also a place where it’s easy to intrude, irritate and drive away potential customers.
SMM requires a keen understanding of your audience, their values and how they prefer to engage with each social media platform.
For example, Instagram’s an excellent place for smart infographics with simple, targeted hashtags, whereas LinkedIn users prefer detailed, authoritative articles. And Facebook is a combination of graphics and brief, punchy sales copy with strict rules about your content length and topics.
‘Adding value’ should be the focus of any SMM campaign but this means different things on each platform, and to different audiences.
Content is king, it needs to be useful, and it needs to convert.
Your business and its products and services are found online almost exclusively through the creation of high-quality content that you share on popular platforms.
Every internet search query is a problem looking for a solution.
Whether someone chooses advice, a physical product or a service, it’s an adequate content that will guide them towards making their decision. So you need high-quality content that demonstrates your expertise.
People may land on your website organically or by clicking a search ad called a PPC (essentially buying a visit to the site). And if the users do not make their decision to purchase or inquiry at that moment, there is a smart way to connect with them still. Target people who visited your website using ads, which appears wherever else they are browsing around the internet. If any other site they are browsing supports Google Display Network, users can see your ad.
If you are considering investing in digital ads, remarketing would be a good start as it has many benefits:
- They target specifically your audience
- It’s a great way to expose your brand
- Statistically, it’s more cost effective which means better ROI
Keeping in touch with your customers helps ensure your brand stays in their thoughts and remains relevant.
However, there’s a knack for ensuring that your email newsletters are relevant, useful and arrive on a reliable schedule. You don’t want to annoy customers, nor should you appear unreliable or inconsistent. Providing valuable information is vital ahead of promoting your products or services.
Nurturing your leads is a strategic exercise that requires understanding your audience, their pain-points and potential barriers to sale. Newsletters can help overcome these barriers and pitch your expertise as a solution-provider but a clear strategy is required.
A landing page is a specific page on your website that allows you to capture a visitors information from a targeted stream of web traffic (email campaign, social posts, online ads, etc.)
Using your website’s homepage is a tremendous missed opportunity because it may be too general for the targeted traffic and therefore reduce the chances of converting.
Its conversion rates ultimately define the effectiveness of a landing page, but you should consider these tips:
- Must be valuable and “To the Point” for the visitors This makes it happen! The primary reason why users come and convert.
- Reduce potential exits Limit the users ways to leave the page (fewer clickables), keeps users focused.
- Shareable Easy, low hanging fruit to reach out to same minded users.
- A/B test This can be a trial and error to maximise return. A/B testing can be useful in finding the best content and design to achieve your conversions goals.
A single channel approach rarely wins anymore.
Today, agencies and brands need to be wherever customers are, serve relevant messages to various communities, and make sure that each interaction smartly connects to the next.
Flash is dead, but HTML5 ads have caught up and provide an adequate replacement for online advertising.
As complex as digital marketing can be, the same ancient formula dictates sales.
Before the internet, ‘Traffic’ would have been the number of phone-calls or door-knocks made. Whereas today, it’s visitors to your website.
- Doubling your traffic should increase your sales.
- Equally, doubling your conversion rate should also increase your sales.
But whereas funnelling traffic to your website usually involves investing time and money into content and advertising, your conversion rate can often be improved quickly and easily and will yield benefits for all future traffic.
Tracking tools can help us identify where your customers are exiting your sales funnel, allowing us to plug that hole and increase the percentage who make it through and become paying customers.
Sometimes the answer is as simple as a more explicit call-to-action or button placement. Or, the answer might be a higher-quality copy or graphic design.
Search engines like Google have only one consideration when deciding how to rank websites in search queries. And that’s ‘quality’.
However, each search engine has a complex and secretive algorithm that’s used to calculate ‘quality’’, including factors such as:
- Relevance to the search query
- Quick webpage loading-time
- Logical URL (web address) structure
- How secure the website is (for example, does it have an SSL certificate?)
- How well-structured and organised its content appears to be
- Whether users invest time reading its articles, or quickly click away
- How often the website is referred to by popular websites (its ‘authority’)
While creating excellent, useful content is an important part of SEO; you should also consider the technical elements for your website to increase the perceived ‘quality’ to search engines.