A digital evolution for Legal Firms

Goldbergs Lawyers Group

Overview

The Goldbergs Lawyers Group offer a unique level of expertise, combining decades of legal experience with a practical, commercial outlook and an empathetic approach.  Goldbergs was founded in Sydney by Grahame Goldberg, in 1965.

The firm has grown over the years and today Goldbergs operates from four locations:

  • Goldbergs in Sydney
  • Mulally Mylott in Campbelltown
  • Messner & Blunden in Pennant Hills
  • Philip Boyce in Bowral
Overview

The challenge

Any legal firm looking to achieve a successful digital transformation must first look their brand and how appeals to their target audience. Goldbergs’ brand was in need of a refresh as well as the three others brand locations which needed to be aligned to their corresponding audiences.

Like most leading legal firms, Goldbergs is in the process of evolving toward a digital future and shifting to be able to leverage multi-channel marketing strategies to attract new clients and business. 

Lawyers being always busy, need a partner that was able to do a lot of heavy lifting and execute the entire strategy. 

Solution

We’ve partnered with Goldbergs in their digital transformation journey, listening to their needs, exploring their current position and vision, creating a tailored digital strategy with regular reviews. We’re working with their management team and staff to adapt to new digital tools and channels, we’ve refreshed their brand position and have aligned it to their audiences. We also constructed a digital marketing strategy including a complete custom website for each location, content creation, social media and campaigns.

 

A digital transformation is more like an evolution, as Goldbergs’ digital partner, we continue to improve, maintain and grow their business as their capacity increases.

Solution

Brands aligned.

The Goldbergs brand has been around for a long time. More recently the group has acquired other practices and all of these needed to be aligned to their respective audiences. Working with a brand like this requires acknowledgement of its history, while also looked towards the future.

Brands aligned.

The outcome

In only a short time since the new sites have launched, on average we’ve increased traffic to all 4 sites by 2X. We’re working on rolling out the next stage of transformation services currently, we’ll update you with more statistics shortly.

 

The outcome

Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration

Reporting

User Flow & Heat-mapping

Type of Work

Branding and Identity

Audience & Market Research

Collateral & Graphic Design

Colour Theory & Typography

Positioning Strategy

Refresh or Ground-up

Type of Work

Content Services

Content Management Systems

Copywriting Services

Infographics & Video Production

Web & Marketing Content Creation

Type of Work

Digital Marketing

Campaign Planning

Conversion Rate Optimisation (CRO)

Email Marketing & Lead Nurturing

Inbound Marketing

Pay Per Click (SEM)

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Type of Work

Digital Strategy

Business Goals / Digital Alignment

Content Strategy & Creation

Digital Ecosystem Planning

Goals & Objectives Review

Opt-in Funnel Development

Touchpoints Management

Type of Work

Online Advertising

Concept Art & Storyboarding

Email Marketing Design

HTML5 & Video Ads

Type of Work

Social Media

Account Creation

Social Marketing Strategy

Social Media Monitoring

Social Strategy for Business

Type of Work

Support and Maintenance

Performance and Page-speed

Quality Assurance & SLA

Server Maintenance & Monitoring

Training and Manuals

Web / App Updates

Type of Work

User Experience (Ux)

Ux Advocacy & Training

Ux Build

Ux Design

Ux Research

Ux Testing

Type of Work

User Interface strategy & design (Ui)

A|B Testing

Design for Conversion

Design for KPI

Multi-platform Design

Sharability

Type of Work

Website Design and Dev

Digital Design

Growth Driven Design & Progressive Enhancement

Systems Integraton

Web Development

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