Creating an intuitive user experience

Freeview FV app


Award-winning, clever design & compelling user experience.

Freeview is Australia’s free digital television service, responsible for presenting and promoting Australia’s free-to-air channels and content across the nation.

Launched in 2008, Freeview’s mission is to deliver its free-to-air platform – with 25 channels and free catch-up services – to all Australians. Wherever, whenever and on whatever device they choose.

The Freeview FV iOS and Android app delivers live streaming from 19 free-to-air channels and catch-up content to enjoy on-the-go – delivered with an intuitive, modern interface.

We helped Freeview FV win Connie and Stevie awards in 2017establishing it as an internationally award-winning platform and a world-first.


The challenge

Designing a “never seen before” app for a committee of savvy networks.

Freeview works in collaboration with all the Australian networks (ABC, SBS, Seven, Nine & Ten), who brainstormed the features for the FV app together.

Liquid Digital was able to process the group’s vast feedback and establish a customer experience that balances between form and function.

The result is a clever design with a quality user experience (UX) and interface (UI) that enables the user to intuitively play live TV, enjoy a localised guide and navigate through Freeview FV’s extensive content to find just what they’re looking for.

The End Result

The End Result

Australian free-to-air TV anywhere you are, including:

    • Live streaming
    • Catch-up TV
    • A real-time TV guide
    • Smart browse and search ability
    • Reminders and favourites
    • Smart content recommendations

All within an intuitive, modern interface for iOS and Android.

Following the success of Freeview FV, we designed the Ui/UX for the Freeview Plus TV app.

Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration


User Flow & Heat-mapping

Type of Work


Concept Prototyping & POC

Hybrid & Web Apps

Information Architecture (IA)

Native iOS & Android

Wireframing & Ui Design

Type of Work

User Experience (Ux)

Ux Advocacy & Training

Ux Build

Ux Design

Ux Research

Ux Testing

Type of Work

User Interface strategy & design (Ui)

A|B Testing

Design for Conversion

Design for KPI

Multi-platform Design


“Simple and easy to use, Freeview FV gives you more choice and convenience in one place – on the go.”
Liz Ross, CEO Freeview Australia.