Case Study

  • Freeview Australia

Creating an intuitive user experience

Award-winning, smart design & compelling user experience.

Freeview is Australia’s free digital television service, responsible for presenting and promoting Australia’s free-to-air channels and content across the nation.

Launched in 2008, Freeview followed its mission to deliver a free-to-air platform – with 25 channels and free catch-up services – to all Australians. Wherever, whenever and on whatever device they choose.

The Freeview FV iOS and the Android app delivers live streaming from 19 free-to-air channels and catch-up content to enjoy on-the-go – provided with an intuitive, modern interface.

We helped Freeview FV win Connie and Stevie awards in 2017 – establishing it as an internationally award-winning platform and a world-first.
Best app interface for live TV

The Challenge

Designing a “never seen before” app for a committee of savvy networks.

Freeview works in collaboration with all the Australian networks (ABC, SBS, Seven, Nine & Ten), who brainstormed the features for the FV app together.

Liquid Digital was able to process the group’s vast feedback and establish a customer experience that balances between form and function.

The result is a smart design with a quality user experience (UX) and interface (UI) that enables the user to intuitively play live TV, enjoy a localised guide and navigate through and find what they are looking for out of Freeview FV’s great content.

The End Result

Australian free-to-air TV anywhere you are, including:
  • Live to stream
  • Catch-up TV
  • A real-time TV guide
  • Smart browse and searchability
  • Reminders and favourites
  • Intelligent content recommendations

All within an intuitive, modern interface for iOS and Android.

Following the success of Freeview FV, we designed the UI/UX for the Freeview Plus TV app.

The expertise that made a difference in this project: