Reimagining the digital experience for free-to-air television
UX design | Web platform
Engagement highlights
Increase in organic traffic
Increase in time on site
Net Promoter Score
The Challenge
Free-to-air television has an image problem it does not deserve. For most Australians, the choice and quality available through Freeview is genuinely compelling — but the digital experience to find, navigate, and understand it was not. Freeview needed a platform that matched the depth of what it offered and gave audiences a reason to stay, explore, and return.
What They Needed
A digital experience built around how people actually look for television content by channel, genre, time, or device rather than how broadcasters organise their schedules. UX research shaped the information architecture before a line of design was drawn. The result was a platform that felt intuitive to navigate rather than a digital version of a printed TV guide.
What Changed
Organic traffic increased 150%. Time on site grew 40%. The Net Promoter Score reached 48 a figure more common in software products than broadcast media platforms. Audiences came, explored, and came back. The digital experience became a genuine reason to choose Freeview, not just a content directory to exit as quickly as possible.