Engaging people through smart TV

Freeview Plus TV app


What is Freeview Plus?

FreeviewPlus is an Australian television service delivered via broadband, providing Freeview’s digital content inside a state of the art EPG (TV Guide), with seamless access to Catch Up TV across the Freeview networks.

You can access the FreeviewPlus app by simply pressing the green button on your remote control.


The challenge

Building on the original app’s intuitive user experience, inside a restrictive platform.

Following the success of the Freeview FV app for iOS and Android we were asked to design the Ui/Ux (user interface and user experience) for a new Freeview Plus TV app.

TV apps present a unique challenge, as their remotes usually offer a simple d-pad for interaction – quite unlike the powerful multi-touch interfaces enjoyed by most mobile users.

Freeview Plus is built on a technology platform called ‘Hybrid broadcast broadband Television’ (HbbTV, or Hybrid TV for short).

Technical limitations in the HTML and CSS code of the HbbTV platform restrict the range of transitions and animations available.


The End Result

The End Result

Extensive user research and optimised controls delivered an intuitive user experience.

User feedback from our first Freeview app helped us design the new interface in a more appealing way, using visual carousels. Building on the intuitive mobile app that everyone loved – we helped create an engaging smart TV experience.

Restricting the d-pad’s side movement and letting the content flow was key to creating an accessible, intuitive experience – especially on the TV guide, where it would have been easy to create an experience in which the user was overwhelmed with information, had to scroll heavily and felt lost. 

Services provided

Type of Work


Concept Prototyping & POC

Hybrid & Web Apps

Information Architecture (IA)

Native iOS & Android

Wireframing & Ui Design

Type of Work

Branding and Identity

Audience & Market Research

Collateral & Graphic Design

Colour Theory & Typography

Positioning Strategy

Refresh or Ground-up

Type of Work

User Experience (Ux)

Ux Advocacy & Training

Ux Build

Ux Design

Ux Research

Ux Testing

Type of Work

User Interface strategy & design (Ui)

A|B Testing

Design for Conversion

Design for KPI

Multi-platform Design


Freeview has upgraded its existing Freeview Plus service, to make content discovery easier than ever before, offering a simplified user experience.