Case Study

  • Harlotte

Shaping an Australian company’s digital presence

Harlotte is an Australian-owned makeup company, with a unique range of products.

Smoky eyes and nude lips were the looks Michelle’s clients kept asking for – so she decided to develop a makeup collection around this style.

Harlotte Cosmetics was founded by Michelle Crofts, a Sydney, makeup artist. Her work has been featured countless times in Australian magazines, ranging from Woman’s Day to Vogue.

Harlotte is also stocked in hundreds of salons throughout Australia and worldwide, appearing in makeup artists’ kits and gracing the faces of brides on their special day.

The Story

Michelle from Harlotte is driven.  It’s essential that Harlotte’s online presence is aligned with Michelle’s real-world presence and represents the brand professionally and honestly.

We worked with Michelle to help grow her business over the years – and the results are amazing, with her products stocked in hundreds of stores and featured in magazines and on TV.

The End Result

Liquid Digital has worked with Harlotte since 2009, evolving their online presence from immersive and interactive marketing-based websites through to e-commerce platforms and retail store locators.

Our e-commerce solution enables customers to purchase Harlotte’s full product range and shop easily on any device.