Shaping an Australian company’s digital presence

Harlotte Cosmetics


Harlotte is an Australian-owned makeup company, with a unique range of products.

Smoky eyes and nude lips were the look Michelle’s clients kept asking for – so she decided to develop a makeup collection around this style.

Harlotte Cosmetics was founded by Michelle Crofts, a Sydney makeup artist. Her work has been featured countless times in Australian magazines, ranging from Woman’s Day to Vogue.

Harlotte is also stocked in hundreds of salons throughout Australia and worldwide, appearing in makeup artists’ kits and gracing the faces of brides on their special day.


The challenge

It’s great working with passionate people – and Michelle from Harlotte is driven.

It’s important that Harlotte’s online presence is aligned with Michelle’s real-world presence and represents the brand in a professional and honest way.

We’ve been working with Michelle to help grow her business over the years – and the results are amazing, with her products stocked in hundreds of stores and featured in magazines and on TV.


Liquid Digital has worked with Harlotte since 2009, evolving their online presence from immersive and interactive marketing-based websites through to e-commerce platforms and retail store locators.

Our e-commerce solution enables customers to purchase Harlotte’s full product range and shop easily on any device.



Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration


User Flow & Heat-mapping

Type of Work

Digital Marketing

Campaign Planning

Conversion Rate Optimisation (CRO)

Email Marketing & Lead Nurturing

Inbound Marketing

Pay Per Click (SEM)

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Type of Work

Digital Strategy

Business Goals / Digital Alignment

Content Strategy & Creation

Digital Ecosystem Planning

Goals & Objectives Review

Opt-in Funnel Development

Touchpoints Management

Type of Work

Support and Maintenance

Performance and Page-speed

Quality Assurance & SLA

Server Maintenance & Monitoring

Training and Manuals

Web / App Updates

Type of Work

Website Design and Dev

Digital Design

Growth Driven Design & Progressive Enhancement

Systems Integraton

Web Development

'I needed a website that would stand out from the crowd and ooze professionalism and I am over the top happy with the result. Not only does my app look creative and professional, it is also extremely user friendly.'
Michelle Crofts, Founder Harlotte Cosmetics