Never the dull or ordinary.
Never the Black Tote (NTBT) is an online boutique, delivering fashion treasures created with passion and care, from some of the most exciting designers and brands around the globe.
The company are keen to disrupt the conventional retail shopping experience, which often relies on safe, predictable designs – leaving consumers searching through pages of similar items, trying to find an item that expresses their individuality.
To sell boutique fashion to a savvy audience.
Online retail is a highly-competitive marketplace, where establishing a strong brand and delivering an engaging shopping experience is essential – both to attract shoppers and maintain their attention throughout the buying process.
NTBT’s brand experience has been showcased as ‘fearless design, rebellion, freedom and brand with substance’ – helping their start-up operation to stand out in a crowded market and punch above its weight.
NTBT asked Liquid Digital to design a shopping experience which delivered their brand ethos to any user on any device.
Custom Development from the ground up with a branding flair.
After all, cutting-edge fashion demands a cutting-edge e-commerce solution.
We worked closely with NTBT’s management team to develop a dynamic and highly marketable e-commerce website.
The shopping experience is streamlined with a powerful ‘lookbook’ (a hand-curated gallery) that blends the brand’s fashion photography with a complimentary design style and innovative in-picture shopping.
Allowing shoppers to remain immersed in this abstract world while they add items to their cart, directly from each image, helps maintain their engagement.
The whole project was designed and built in function of NTBT’s brand and fashion expertise.
Analytics and Insights
User Flow & Heat-mapping
Branding and Identity
Audience & Market Research
Collateral & Graphic Design
Colour Theory & Typography
Refresh or Ground-up
Content Management Systems
Infographics & Video Production
Web & Marketing Content Creation
Conversion Rate Optimisation (CRO)
Email Marketing & Lead Nurturing
Pay Per Click (SEM)
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Business Goals / Digital Alignment
Content Strategy & Creation
Digital Ecosystem Planning
Goals & Objectives Review
Opt-in Funnel Development
Concept Art & Storyboarding
Email Marketing Design
HTML5 & Video Ads
Social Marketing Strategy
Social Media Monitoring
Social Strategy for Business
Support and Maintenance
Performance and Page-speed
Quality Assurance & SLA
Server Maintenance & Monitoring
Training and Manuals
Web / App Updates
User Experience (Ux)
Ux Advocacy & Training
User Interface strategy & design (Ui)
Design for Conversion
Design for KPI
Website Design and Dev
Growth Driven Design & Progressive Enhancement