Supporting Novotech through hypergrowth
SEO | Marketing Technology | Branding & Design | Web Development
What we delivered
Long-term digital partner across SEO, marketing technology, branding and design, and web development
Supported hypergrowth from 1,500 to 3,000+ employees across APAC, Europe, and North America
24-hour web update turnarounds delivered consistently alongside complex site migrations
Scaling with the business
In just a few years, Novotech grew from a 1,500-employee APAC-based CRO to a team of over 3,000 spanning Europe and North America. With this hypergrowth came the challenge of scaling systems, marketing expertise, and creative output, all while maintaining momentum.
Liquid Digital stepped in to provide digital expertise, strategic counsel, and hands-on delivery across SEO, marketing technology, branding and design, and web development. As new needs emerged across the business, Liquid Digital consistently filled the gaps, adapting quickly and integrating with Novotech’s evolving marketing function.
- SEO expertise: Improved organic rankings for website content, increasing visibility in a competitive industry.
- Tech stack management: Marketing tech stack guidance during a critical transitional period, recommending improvements and ensuring continuity as Novotech expanded its internal marketing team.
- Branding and creative capability: Filled the creative lead gap, delivering brand-driven design.
- Key agency partner: Today, Liquid Digital is among a select group of trusted external agencies Novotech continues to partner with.
Fast turnarounds, consistent delivery
From web updates turned around within 24 hours to managing site transitions for portfolio companies, Liquid Digital delivers with efficiency and precision. Their support has been especially critical in sensitive projects, including migrating a portfolio company’s website to a more secure, centrally managed solution.
“We didn’t have someone internally who could build the reporting we needed from a dashboard perspective. They filled that gap. From an SEO perspective, we didn’t have the expertise in-house; they stepped in and provided the insights we were missing.”
Growing from a small organisation to an enterprise-level operation requires systems and processes to be put in place to ensure it can run efficiently. Liquid Digital’s expertise and resourcing has helped to streamline operations at every stage.
A seamless extension of the team
Liquid Digital collaborates closely with Novotech’s internal marketing writer, digital marketing lead, and creative lead. Regular calls ensure Liquid Digital is responsive to priorities as they emerge.
As Novotech continues to build out its internal team, Liquid Digital provides structure and continuity, supporting the next phase of growth while freeing up senior managers from day-to-day oversight.
“I see the Liquid Digital team as an extension of ours. They’re well prepared, professional, and I trust them to help take us where we want to go.”
Novotech is still growing, and Liquid Digital remains a trusted digital partner, offering strategic insight, hands-on support, and the type of dependable working relationship that scales with the business.
“I genuinely enjoy working with Liquid Digital and I trust them to help us grow the organisation in the next phase.”