Case Study

  • SBS

An active marketing strategy

Our Google-certified ad team provide rapid turnaround, useful design advice, and compelling ad solutions for SBS – making us a great digital agency for their active and responsive marketing strategy. 

The Special Broadcasting Service (SBS) is an Australian public broadcaster for radio, online and television networks, with a commitment ‘to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society’.

SBS runs powerful marketing strategies across a range of websites for its four TV channels, five radio networks and SBS On Demand (its online video streaming service).

Google Certifications
Taste Australia casestudy

The worksheet

In the past, most online adverts were built in Adobe Flash. But with the explosion of mobile devices and the new capabilities of HTML5 the world has switched to making animations directly on the web.  

Our team of experts consult and build ad campaigns ranging from storyboards to multiple online formats, including:

  • Leaderboard: 728 x 90

  • Mobile leaderboard: 320 x 50

  • Medium rectangle: 300 x 250

  • Half-page: 300 x 600

  • Billboard: 970 x 250

  • And many more advanced formats.

The process

Tried and tested seasoned over many campaigns and years. This helped us deliver an active marketing strategy for a major public broadcaster.

Storyboard analysis
Every ad is different and has a different storyboard. We analyse it in details, cut all assets that need to be animated.

We construct every ad in HTML5, CSS and javascript to the unique specifications demanded by each publisher.

QA Testing and revisions
Every ad goes through testing both internally and with each publisher, with changes made on-the-fly to ensure the live result is a good one.

The expertise that made a difference in this project: