An active marketing strategy

SBS

Overview

Overview

Our Google-certified ad team provide rapid turnaround, effective design advice, and compelling ad solutions for SBS – making us a great digital agency for their active and responsive marketing strategy. 

The Special Broadcasting Service (SBS) is an Australian public broadcaster for radio, online and television networks, with a commitment ‘to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society’.

SBS runs active marketing strategies across a range of websites for its four TV channels, five radio networks and SBS On Demand (its online video streaming service).

The challenge

In the past, most online adverts were built in Adobe Flash. But with the explosion of mobile devices and the new capabilities of HTML5 the world has switched to making animations directly in web.  

Our team of experts consult and build ad campaigns ranging from storyboards to multiple online formats, including:

  • Leaderboard: 728 x 90

  • Mobile leaderboard: 320 x 50

  • Medium rectangle: 300 x 250

  • Half-page: 300 x 600

  • Billboard: 970 x 250

  • And many more advanced formats.

Solution

Our processes are tried and tested, seasoned over many campaigns and years.

This helped us deliver an active marketing strategy for a major public broadcaster.

Storyboard analysis
Every ad is different and has a different storyboard. We analyse it in details, cut all assets that needs to be animated.

Coding
We construct every ad in HTML5, CSS and javascript to the unique specifications demanded by each publisher.

QA Testing and revisions
Every ad goes through testing both internally and with each publisher, with changes made on-the-fly to ensure the live result is a good one.

Solution

Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration

Reporting

User Flow & Heat-mapping

Type of Work

Digital Marketing

Campaign Planning

Conversion Rate Optimisation (CRO)

Email Marketing & Lead Nurturing

Inbound Marketing

Pay Per Click (SEM)

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Type of Work

Online Advertising

Concept Art & Storyboarding

Email Marketing Design

HTML5 & Video Ads

Type of Work

Support and Maintenance

Performance and Page-speed

Quality Assurance & SLA

Server Maintenance & Monitoring

Training and Manuals

Web / App Updates

Type of Work

User Experience (Ux)

Ux Advocacy & Training

Ux Build

Ux Design

Ux Research

Ux Testing

"Liquid Digital are a dream to work with. They deserve a freakin medal! Seriously..."
Marissa Meyer, SBS design team