Partnering for digital ecosystem growth

Shimadzu Australasia


Shimadzu design powerful medical and scientific instruments used for research, development, and quality control in technical industries.

Their high-level, sophisticated instruments include chromatographs, spectrometers, and elemental and surface analysis systems. Shimadzu works across industries including Medical Systems, Scientific Instruments, Aircraft Equipment, Analytical & Measuring Instruments, and Industrial Equipment.


The challenge

Providing geographically-targeted content, whilst conforming to the standards and identity of a global business and brand.

Working with the regional office of a multinational company has its own challenges and rewards.





We provided a digital strategy and online presence that allowed Shimadzu in Australasia to shine and service their region online, while upholding the global company’s brand and structures.

Liquid Digital worked with Shimadzu Australasia to manage and maintain their digital strategy and online presence, partnering for digital ecosystem growth.

We created and managed their websites and continually assist with digital marketing services, and provide priority ongoing support, maintenance, and security to their team and digital systems.


Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration


User Flow & Heat-mapping

Type of Work

Digital Marketing

Campaign Planning

Conversion Rate Optimisation (CRO)

Email Marketing & Lead Nurturing

Inbound Marketing

Pay Per Click (SEM)

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Type of Work

Support and Maintenance

Performance and Page-speed

Quality Assurance & SLA

Server Maintenance & Monitoring

Training and Manuals

Web / App Updates

Type of Work

Website Design and Dev

Digital Design

Growth Driven Design & Progressive Enhancement

Systems Integraton

Web Development

High security and excellent support for a world wide organisation.