Shimadzu design powerful medical and scientific instruments used for research, development, and quality control in technical industries.
Their high-level, sophisticated instruments include chromatographs, spectrometers, and elemental and surface analysis systems. Shimadzu works across industries including Medical Systems, Scientific Instruments, Aircraft Equipment, Analytical & Measuring Instruments, and Industrial Equipment.
Providing geographically-targeted content, whilst conforming to the standards and identity of a global business and brand.
Working with the regional office of a multinational company has its own challenges and rewards.
We provided a digital strategy and online presence that allowed Shimadzu in Australasia to shine and service their region online, while upholding the global company’s brand and structures.
Liquid Digital worked with Shimadzu Australasia to manage and maintain their digital strategy and online presence, partnering for digital ecosystem growth.
We created and managed their websites and continually assist with digital marketing services, and provide priority ongoing support, maintenance, and security to their team and digital systems.
Analytics and Insights
User Flow & Heat-mapping
Conversion Rate Optimisation (CRO)
Email Marketing & Lead Nurturing
Pay Per Click (SEM)
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Support and Maintenance
Performance and Page-speed
Quality Assurance & SLA
Server Maintenance & Monitoring
Training and Manuals
Web / App Updates
Website Design and Dev
Growth Driven Design & Progressive Enhancement