Sochi Olympics

The Sochi Winter Olympic app suite won gold-standard praise from users and Channel Ten.

Overview

It’s an honour working with content of this magnitude.

Liquid Digital created a gold-standard user experience and interface for Channel Ten’s Sochi Winter Olympics app.

  • 160,000 downloads of the Sochi On Ten app.
  • 1.43 million online video views.
  • 3.1 million online page views.
  • 560,000 unique visitors to www.tenplay.com.au.
  • 789,000 prime-time audience on TEN and ONE.
  • 11.7 million capital city viewers.
  • 4.8 million regional viewers.
  • 18% lift in Network Ten’s prime-time audience.
  • 207% boost in ONE’s prime-time audience.
Overview

The challenge

Network Ten required a fully-managed app build for the XXII Winter Olympic Games in Sochi

The experience demanded content streaming, athlete info, results and medal tally – all integrated into a TV Guide service.

Live TV content would be a mix of Ten and One HD curated broadcasts, plus six additional streams delivered from Sochi.

Catch-up content had to be created from these linear streams, with bookmarks to highlight key moments of each event.

Solution

Solution

An ‘outstanding’ TENplay app suite that delivered a first-class multi-screen, multi-platform consumer content experience designed with the end user as the top priority.

Liquid Digital worked with Switch Media – helping their technical team to improve the overall user experience and provide compelling interface design and front-end development.

The result was a live IPTV app for the Sochi winter Olympic games that won praise from users and Channel Ten management.

 

Services provided

Type of Work

Apps

Concept Prototyping & Art

Hybrid & Web Apps

Information Architecture (IA)

Native iOS & Android

Wireframing & Ui Design

Type of Work

User Experience (Ux)

Ux Advocacy & Training

Ux Build

Ux Design

Ux Research

Ux Testing

Type of Work

User Interface strategy & design (Ui)

Design for Conversion

Design for KPI

Multi-platform Design

Sharability

"A viewing and engagement experience like no other. The app has been an outstanding success from the day it was launched.”
Rebekah Horne Network Ten’s Chief Digital Officer