Developing a digital strategy and brand

Vision Wallcoverings


One of Australia’s largest ranges of wallpapers and murals.

Vision Wallcoverings has supplied wallpaper products to the Australian market for over 40 years.

Their products are high-quality and sourced from top manufacturers around the world. 

They have a physical showroom, a customer service team and a warehouse located in Sydney and supply an extensive network of retail stockists nationally.


The challenge

Developing a visually appealing e-commerce solution is key for online product sales.

Establishing a platform structure that accommodates complex product types, while integrating Vision’s website with their back-end systems such as accounting and inventory management, plus providing tools to manage multiple retail locations was important for the company to increase their sales whilst maintaining operational effectiveness.


Strategy and planning first.

Liquid Digital helped Vision Wallcoverings plan and develop their online presence and digital ecosystem; enabling their customers to easily browse their full catalogue of products, shop online and get connected to the nearest retail outlet for collection, cross-sells and up-sells.

First, we developed a digital strategy to help Vision launch their online e-commerce presence. We used the power of WordPress and WooCommerce to ensure it was easy for Vision’s staff to keep things up to date, while keeping costs down at the early stages. We also provided ongoing support to their staff and digital systems to ensure things keep running smoothly.

With our continued support and training, Vision has been able to keep their extensive product range up-to-date and expand their digital offerings.


Services provided

Type of Work

Analytics and Insights

A|B Testing

Goal Configuration


User Flow & Heat-mapping

Type of Work

Digital Marketing

Campaign Planning

Conversion Rate Optimisation (CRO)

Email Marketing & Lead Nurturing

Inbound Marketing

Pay Per Click (SEM)

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Type of Work

Support and Maintenance

Performance and Page-speed

Quality Assurance & SLA

Server Maintenance & Monitoring

Training and Manuals

Web / App Updates

Type of Work

Website Design and Dev

Digital Design

Growth Driven Design & Progressive Enhancement

Systems Integraton

Web Development

'Liquid Digital delivered a platform that suited our e-commerce needs and allowed to serve our clients better.'