Digital Consulting Services

Identifying Key Performance Indicators and Setting Achievable Goals

Key Performance Indicators (KPIs) are quantifiable business goals used in digital marketing to measure and track success. In the current digital marketing environment, businesses need to establish both short-term and long-term KPIs. At Liquid Digital, we’re here to collaborate with you to identify the right KPIs for your business and set realistic goals through our digital consulting services. Here are some KPIs we set to drive our clients’ digital transformations:

• Digital Customer Experience Metrics: Measuring customer engagement and usage is crucial for building a loyal customer base and achieving long-term success with your platform or product. We analyse user behaviour, engagement rates, and other key metrics for customer experience optimization.
• Cost-Benefit Analysis: A cost-benefit analysis helps make smart investment decisions by comparing the costs and benefits across different scenarios, so you can determine which option will yield the most long-term returns.
• Active Usage Metrics: Active usage metrics help you understand how users interact with your technology. These metrics may include the number of users who access your platform or software every day (daily active users), the percentage of users who complete a certain activity (conversion rates), or the percentage of actions that go unfinished (abandon rates).

Utilising Analytics and Data to Improve Marketing Campaigns

At Liquid Digital, we use data analysis to spot past errors and strengthen your current and future marketing strategies, boosting your profits. Our marketing analytics services encompass descriptive analysis, marketing automation analysis, and customer relationship management.

With analytics, businesses can gain a deeper understanding of their past data and find answers to specific questions. For instance, you can analyse metric performance and track changes over time. Our approach involves using analytics and data to optimise your marketing campaigns, allowing you to achieve various goals for your business:

• Assess the Current Situation: Through analytics, we evaluate your digital marketing efforts to uncover areas that need improvement and pinpoint strategies that have been particularly successful.
• Forecast the Future: Analytics allows us to predict future trends and customer behaviour. We can help you develop strategies based on their predicted customer actions.

Maximising the Benefits of Liquid Digital's Digital Consulting Services

Discover how Liquid Digital’s digital consulting services can help you maximise profits and cut costs. Our team of experts is ready to develop a comprehensive, tailored plan just for you. From developing marketing strategies to optimise website performance, we’ll effectively boost your online presence and make sure your digital capabilities are optimised for success.

You can count on us to provide all the guidance, tools, and support needed for you to be successful in the digital space. Get in touch today to learn more about how we can help your business succeed!