5 Digital Marketing Examples Done Right
Digital marketing covers various strategies and tactics, from social media campaigns to email marketing initiatives.
And while it can be easy to get bogged down in the details, sometimes the best way to learn is by example.
In this article, we explore five examples of digital marketing that show how businesses effectively used various channels to reach their target audiences. From video ads to clever Instagram posts, these digital marketing strategy examples will give you some inspiration for your campaigns.
What is Digital Marketing?
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to launch new products and promote services. It involves leveraging data and analytics to understand customer behavior and targeting advertising efforts to reach the right audience at the right time.
With the constantly evolving nature of technology and consumer behavior, businesses need to stay up to date on digital marketing trends and continually adjust their strategy accordingly. By keeping a strong focus on the customer and leveraging data to inform decisions, companies can effectively optimize digital marketing channels to drive success.
Types of Digital Marketing
Some examples of digital marketing tactics include:
- Search engine optimization (SEO)
- Content marketing
- Pay-per-click (PPC) advertising
- Social media marketing
- Email marketing
- E-commerce
- Influencer Marketing
- Moment Marketing
- Affiliate Marketing
- Referral Marketing
- Guerilla Marketing
By using a combination of these online marketing strategies, businesses can effectively reach their target audience and drive conversions. Digital marketing allows for more precise targeting and tracking of results, making it a valuable tool for companies of all sizes. Performing marketing research and competitive analysis offers opportunities for smaller businesses to compete with larger ones in the online space.
Examples of Digital Marketing Campaigns Done Right
Heineken – Social Media Marketing
Heineken’s “Legends” campaign used a combination of social media and smart targeting to engage its audience.
The brand created custom content for different segments, including athletes, musicians, and business professionals. This personalized approach resonated with their followers and resulted in high levels of engagement.
The company’s well-executed social media campaigns featured #ShareTheSofa and most recently #ChampionTheMatch are other brilliant digital marketing campaign examples.
These demonstrated not only online success but also increased brand awareness for Heineken. Consequently, these marketing efforts have situated Heineken as the No. 1 Beer Brand associated with the Champions League.
Monster India – Search Engine Optimisation (SEO)
In April 2018, Monster India’s search engine optimization (SEO) team utilized structured data to improve the number of resumes and applicants in their database. They added schema markup to their job listing pages, which provided search engines with more information about their content.
Staggering results were seen when Jobs on Google Search was used in comparison to what Monster.com had been achieving with SEO and paid campaigns- including a huge increase in traffic, detail views, and applications.
This increased organic traffic on the job details page by 94% and resulted in 10% more job applications.
Envelopes.com – E-commerce Marketing
Envelopes.com, a supplier of custom envelopes, turned to digital marketing for growth in the highly competitive stationery industry. One way they regained interest from these consumers was by sending very personal, targeted SMS and email messages within 48 hours of cart abandonment.
As a result, 38% of consumers who received this email opened it, 25% clicked through, and 40% converted – all thanks to a smart digital marketing strategy.
Dollar Shave Club – Content Marketing
Dollar Shave Club, a subscription service for razors and grooming products, used content marketing to drive its brand’s success. In 2012, they launched a now-famous viral video advertisement that garnered over 24 million views.
As Dollar Shave Club was continuing to grow rapidly, they also continued sharing light-hearted content like:
“Is It Really That Bad to Pluck Nose Hairs with My Fingers?” and “Do I Really Need to Wash My Hands After I Pee?“
The Wirecutter – Affiliate Marketing
The Wirecutter, a product review website, gained notoriety for its comprehensive and unbiased reviews. However, they also generate a significant amount of revenue through affiliate marketing links. These links allow the site to earn commissions on qualifying purchases made through their recommendations.
This digital marketing campaign not only helps The Wirecutter maintain its reputation as an honest source of product information but also helps drive sales for the products they recommend.
It’s a win-win situation for both The Wirecutter and the companies they partner with. The site, which was acquired by the New York Times for $30 million, generated $150 million in e-commerce transactions in 2015.
Here you will find more digital marketing campaigns to use as inspiration.
These digital marketing strategies examples illustrate the potential and effectiveness of digital marketing when executed properly.
By understanding their target audience and combining these digital marketing efforts, these businesses have seen success in reaching and engaging their customers.
As the digital landscape continues to evolve, companies need to stay vigilant and adapt their strategies to stay competitive.
