Should you Boost lead generation and digital marketing strategies by using marketing agency expertise?

Whether you’re a small business owner, or one of Australia’s most dominant enterprises you’ve probably asked yourself – do I need a marketing agency?

As an award winning agency, and one of the leading marketing companies Sydney has to offer, our answer is yes!

But you probably aren’t here for the “short and sweet”, so let’s look into the details on what marketing agencies do, how much they’ll end up costing you, and also mention a few of the key reasons for partnering with one. Let’s go!

What Do Marketing Companies Do?  

The main goal of a marketing company is to help you and your business with the creation, implementation, and maintenance of marketing strategies. A marketing agency is essentially an outside contractor that any business can hire in order to boost their lead generation and digital marketing plan – an aspect that’s incredibly important nowadays.

Unless you’re well-versed in the marketing world, whether that’s in Sydney or anywhere else, chances are a marketing company knows a lot more about today’s digital landscape than you do. When you’re trying to gain any possible advantage over your competition, you will need marketing knowledge and experience to boost your ROI.

A marketing company like Liquid Digital doesn’t focus on just one thing. Instead, we focus on a group of marketing services that all come together to form your digital marketing strategy. We’re talking about your web design, social media marketing, search engine optimization, email marketing, branding, and paid and organic advertising content. Every digital aspect of your business that can be improved for better brand awareness and visibility across multiple digital channels. 

How Does a Digital Marketing Agency Help?

The first thing an agency will do is analyse your digital footprint. We will visit your website, check out your social media platforms, and do all the work necessary to create a complete digital profile of your business. We will research your target audience to understand your industry, expectations, and where you’d like your digital strategy to take you.

As a full service agency, we will next identify where your marketing efforts need to improve to achieve your business goals, and create campaigns accordingly. Whether you need a single Facebook ad campaign or a fully  coordinated campaign over multiple channels, the marketing agency will give you the results your business needs depending on what you are looking for.

How Much Will Marketing Agencies Sydney Charge You?

Here’s a little secret that might come in handy. You and your business are different from anyone else’s business, and so are your needs and budget. This is why going with the comparison approach and looking into how much someone else paid for marketing, is the wrong approach.

Instead, you want to go for a marketing agency that will understand your needs and where you want to end up, and then combine that information with the budget you have at your disposal in order to offer you the right package. Pricing is usually determined on a per-case situation. However, a solid agency will benefit your business and won’t burn a hole in your pocket.

What Benefits Do Marketing Companies Sydney Offer?  

At this point, you might be thinking that digital marketing is something you can learn and do yourself to save money. But if you look at it that way, you’re already losing money, as hiring one of the reputable companies in the industry will be a less costly endeavour in the long run.

Expertise: A marketing company knows the ins and outs of digital marketing technology and your industry. Chances are their team of marketing professionals will already know and understand your industry very well from previous campaigns, and have been keeping up changes and innovations over the past few years. Even the smallest changes and evolutions can make a massive difference in how digital marketing is built and rolled out, and can make or break a campaign.

Complexity: Chances are you are too busy managing your business to be able to manage your business’ marketing too. Hiring a marketing agency ensures your focus remains on your business. Every day digital marketing gets more complex, and the DIY marketing of the last decade has now almost disappeared.  Most business owners and modern entrepreneurs vastly underestimate the time it takes to create a successful marketing strategy. You probably know where we’re going with this – not only will you not manage to learn as much as a reputable agency but you’ll also be compromising your business – and that’s a big no-no.

Resource: Many companies consider hiring an internal marketing employee rather than an agency in order to keep costs down. However, from a performance perspective this is the wrong approach. Digital marketing is so broad, it is difficult to find an applicant with the right skillset, and also much more expensive. The mistake many business owners make is reviewing base salaries. If you do hire at base salary that person will most likely not be very experienced or skilled, and they are only one person. In terms of manpower, a marketing team can do a lot more for your business, a lot quicker, that will benefit your business greatly.  If you wish to hire a professional marketer with experience and skills, you will be spending a lot more than base salary. And once again, they are still only one person. So you are spending more money and getting less ROI. 

Do You Need a Marketing Agency?

Even marketing gurus still engage a marketing agency to help them manage their digital marketing strategy.   An agency brings a lot of things to the table, and they know how to use their expertise to make the best marketing results for your business, leaving you to focus on running the business.

It’s not a matter of whether or not you need a marketing agency. It’s a matter of when will the time be right to engage a marketing agency.  When that time comes, decide what you need in terms of marketing and then find the right marketing agency for your business. 

As one of the leading marketing companies in Sydney, Liquid Digital is a full service creative agency that has a lot to offer. Contact us today and discuss your business needs. We are happy to listen and show you what to do next. 


6 Reasons to Hire a Marketing Agency for Your Business

Reason #1: You want to modernise your marketing strategy

If your marketing efforts have fallen to the back burner because you are too busy, chances are your marketing assets (like your website) are old and out of date.  A marketing agency keeps up with the latest trends and most effective tactics and will bring your strategies up to date to ensure success.

Reason #2: You want to spend time focusing on your business

As a business owner, you are probably not a marketer, and don’t always have time to spend on building a marketing strategy. And if you do, then your business will get neglected. Instead of stretching yourself too thin, hiring a marketing agency is the better alternative, allowing you to focus on making your business profitable.

Reason #3: You don’t have advanced knowledge of marketing

When it comes to your business and industry, you are an expert in your field. But knowing the ins and outs of the marketing industry may not be your strong point. A marketing agency works day and night and contains multiple skill groups.  They know what they are doing, and will craft a marketing campaign that you can be proud of and confident about.

Reason #4: You don’t have the people power to manage your campaign

Digital marketing campaigns are complex and require a lot of expertise, including graphic design, SEO, content marketing, marketing strategy, asset development, wireframing, branding and messaging, paid advertising, web design, social media marketing and more. One of the things you don’t always have is enough people. When you are creating dozens of strategies and completing multiple projects it can be challenging for a small marketing team.  Freelancers can fill some of the gaps, but they come at a premium price. A marketing company has many people with diverse backgrounds and skill sets and can bring new perspectives that you may be too close to see clearly.

Reason #5: You are wasting your budget

Businesses always run out of budget because they have wasted valuable marketing dollars on poorly executed marketing efforts. This reflects back on the marketing experience of your internal staff. PPC ads can use up a lot of your advertising budget if you don’t know what you are doing, because they believe ad campaigns are set and forget campaigns.  A marketing agency will review your advertising campaign on a daily basis continually optimising for best results to help you drive more revenue.

Reason #6: Your current marketing efforts are not working

There is nothing more frustrating than a marketing campaign that is not producing results. If your marketing efforts are not working, it may be time to hire a marketing agency to provide you with insight as to where your campaign is falling short. A marketing agency has experts that can identify campaign issues and provide you with new ideas to market your business more effectively.

Contact Us

Marketing agency services can be utilised as much or as little as you need. Perhaps you require marketing leadership and prefer to execute campaigns in-house. Maybe you’re tired of wasting your marketing budget and are looking for a marketing service to take care of everything for you. Whatever you require, we hope you will contact the team at Liquid Digital and arrange a free, no obligation consultation to discuss your ideas and needs in more detail, so that we can show you how to take your marketing efforts forward.