Digital Marketing Consultant – What Are They and What Do They Do? 5 min read
Today’s digital marketing landscape is one that’s increasingly difficult to get through. You are optimizing your pages and content for just Google’s search result pages, and also your target audience. One of the most common issues for the companies out there is sales. When your strategies are great and you advertise your brand well, but something is not working quite right, it’s time to hire a digital marketing consultant.
We aren’t saying that you can’t do the things you’d get from a digital marketing consultancy yourself. But if you’re running a company, regardless of how small or big it is, taking on a digital marketing consultancy role in addition to everything else you do can put a bit too much strain on you. After all, as you’re an expert in your field, digital marketers are experts in their field.
That being said, let’s take a look at what someone with a digital marketing consultancy role actually does, do you need them, and how to pick the right person to boost your sales.
What does digital consulting entail?
A digital marketing consultant has the role of an advisor, and their specialty is utilizing digital marketing strategies to get your brand’s awareness to a whole new level, get your website ranking on Google, and make sure lead generation is performing perfectly so you are generating more sales.
Depending on your needs, the digital services of a consultant may vary. Some will only work on specific campaigns, while others will oversee the entire marketing strategy implementation, from start to finish. It’s all up to you and what you need.
The first thing a consultant will do is make sure you have a good digital marketing strategy. This will serve as a guideline, a roadmap of sorts, for everything you do – from campaigns you launch, to SEO efforts that try to rank you better on Google. This strategy will take care of implementation for all your goals, resources, marketing channels, KPIs – you name it.
Then there is branding, which goes much beyond your slogan, font, and color scheme. A digital marketing consultant will need to create a brand identity that includes your brand personality and how you want your customers to feel when they’re interacting with your products. To achieve this, the consultant needs to know your brand’s purpose and target audience, as well as do a thorough analysis of the competition. Last but not least, they’ll take care of your brand voice and will ensure brand recognition is top-notch.
The next step is content planning, where the consultant needs to create a calendar that documents the entire content marketing strategy. This will give your company a direction, and a good idea on where you want to take things with follow-up content pieces. At this point, you will need clear answers on who your target audience is when it comes to digital content, and how to best tailor said content to fit the target audience.
As a crucial part when it comes to establishing a connection with your consumer, storytelling is all about getting your customers to trust you. This is achieved by telling a story and creating a connection on a personal level. When a marketing consultant understands what’s crucial to your target audience, they can create a narrative that suits that.
SEO is a critical part of any digital marketing consultancy strategy. Here, it’s all about staying up to date with Google’s algorithm in order to make sure your brand is the first that shows up on the result pages. Search engine optimization aims to increase high-quality traffic to our website, which makes your rank higher and consequently, your brand more visible to your target audience. This is achieved by a combination of marketing strategies like relevant content, link building, and maximizing the click-through rate with things like titles, descriptions and URLs.
Analysis and Evaluation
Finally, a digital marketing consultant needs to be able to analyze the campaigns and show you whether or not the strategies and efforts to advertise your brand were successful. This is done by data analytics, social media stats, and other digital channels which, combined, will give you useful insight on how to proceed with any marketing strategies and campaigns down the line.
Do You Really Need an Online Marketing Consultant?
Well, if you’re asking, then yes, you probably need a consultant.
The thing is, plenty of business owners and managers think that they know all the things we spoke about above, from marketing strategies and implementation, to how to advertise their brand and get more sales from social media. But if you knew that, you’d be a digital marketing consultant, not a business owner or a manager.
A consultant knows these things and has first-hand experience with digital marketing consultancy, which means they can confidently plan and execute strategies to advertise your brand, and then analyze them in order to see where things can be improved.
How to Choose an Online Business Consultant
The first thing to keep in mind is that you want a reputable company that has experience with your type of business. At Liquid, we’ve helped numerous clients across various industries to strengthen their online presence through campaigns tailored towards the client’s needs and requirements.
Your business needs and objectives are crucial, and we can work with them in order to create an effective campaign with quantifiable results to show, from traffic, to sales and number of customers.
We’re flexible with the tools you’re using, whether that’s a spreadsheet or a customer relationship software, and we can adjust to your current workflow for an easier onboarding process.
And last but not least, we have the desire to help you achieve your goals when it comes to your company and the success you’re expecting. It’s not just about metrics on paper, it’s about raising brand awareness, increasing customer satisfaction, and boosting your company’s overall online presence.
You can give it a go and do things yourself, or you can hire Liquid Digital as your digital marketing consultant. We’re here for you and your business!