Top Content Creation Tools for Social Media4 min read

Liquid Digital December 10, 2022
Top Content Creation Tools for Social Media


Top 5 Content Creation Tools

As a business owner or marketer, you know that content is king when it comes to social media and automation. But what are the best content creation tools out there?

In this blog post, we’ll explore some of the best content creation tools that will help you save time and produce high-quality content for your social media channels and automated email campaigns.

With some of these paid and free content creation tools at your disposal, you’ll be able to dominate your competitors, build a loyal following of engaged customers, and get the most out of your marketing efforts.

So let’s get started!


What is a Content Creation Tool?

A content creation tool is a software or online platform that helps streamline the process of creating and organizing content for social media, blogs, email campaigns, and more. These digital content creation tools typically offer features such as scheduling posts, finding relevant hashtags, designing graphics, video editing, video creation, analyzing data and insights, and collaborating with team members.


Best Content Creation Tools Across Different Categories
(Free & Paid Versions)



Canva is a graphic design platform that allows users to easily create visual content for social media posts, flyers, and more. It offers pre-made templates, a drag-and-drop editor, as well as customizable elements such as photos, fonts, and shapes.

The free version of the tool has a lot to offer, but for companies or larger groups, there are subscription plans that start at $9.99/month (up to 5 people). These same rates apply to non-profits and educational institutions. Working with Canva is simple and intuitive, making it a go-to for many small businesses and individuals looking to up their design game.

There are plenty of amazing Canva templates to use as-is or customize for your needs. For example, the social media graphics section has a variety of content formats for different platforms. Make the graphic your own by choosing unique elements, and then share it on any social media.



Crello is another graphic design tool similar to Canva, but it offers a wider range of templates and elements specifically for creating relevant social media content. It is one of the top automated content creation tools that have a free version and subscription plans starting at $10 a month for access to more features.

Additional features include 50M+ creative assets, brand kits, and unlimited storage.

Crello not only allows you to create images but also video content for various types of social media platforms such as Facebook, Instagram, Pinterest, and email marketing campaigns.

In addition, Crello also makes it easy to create website graphics and marketing materials, as well as animation, posters, and infographics. This is easily one of the best visual content creation tools you will find.

Hashtags are essential for increasing visibility on social media, and finding the right ones can be a challenge. As one of the best content creation tools for social media, simplifies this process by providing suggestions for hashtags relevant to your topic or brand identity, as well as showing their popularity and related hashtags.

To use the tool, type a hashtag you want to research in the search box and click enter. The results will show you the performance of that hashtag as well as related hashtags on Twitter and Instagram.

In addition, you’ll be able to observe the top influencers for that hashtag, including recent tweets using that hashtag and other demographics. Paid customers can receive alerts about specific hashtags they’re tracking, follow influencer usage patterns, and more.


Google Trends

Google Trends is a free tool that shows the popularity of search terms over time. It also offers comparisons, related searches, and top stories. This can be valuable in understanding what content is popular at the moment and how it may change in the future.

Not only is Google Trends an excellent place to discover what topics are popular in your niche, but you can also use it to find content ideas for social media. Simply type in keywords relevant to your niche and see what people are talking about, then create content around those topics.



Grammarly is a grammar and spell-checking tool that can be used in various writing environments, including social media posts. It helps improve clarity and impact by catching errors and suggesting improvements for word choice and sentence structure.

Grammarly also offers a browser extension for easy use on web browsers, as well as applications for Microsoft Word and Outlook. There is a free version of the tool, with premium plans starting at $25/member/month for additional features such as vocabulary enhancement and plagiarism detection.

Aside from improving the quality of your social media content, using Grammarly can also enhance your brand’s credibility and professionalism – something that is crucial in digital marketing.


These are just a few of the many helpful content creation tools for social media available for creating and promoting your social media content. Research and experiment to find the ones that work best for your content creation process and make your digital transformation a success!