How to Write a Business Proposal: A Comprehensive Guide4 min read

Liquid Digital April 17, 2023
Business Proposals

Writing a business proposal can seem like an intimidating task, especially if you’re trying to start or grow your own business.

However, having a well-crafted proposal is essential for success in developing new relationships with potential clients and investors alike. Whether it’s selling services or products or simply pitching ideas, creating an effective proposal that stands out from the competition can make all the difference in getting the attention of your target market.

Here at Liquid Digital, we understand how important it is to write business proposals; that’s why we have put together this comprehensive guide and some business proposal templates on how to write a business proposal!

What is a Business Proposal?

A business proposal is a significant document created by an organization to acquire a contract and solidify its hold on the marketplace. This official record allows companies to pitch their services or products to produce more leads and secure better investments.

Many believe that business proposals and plans are the same, but there are differences. A winning business proposal works to sell a product or service rather than your company itself. Its core purpose is not to seek investors for capital as with a plan. Instead, it helps you acquire customers. To ensure effectiveness in the sales process, a business proposal can be organized into the following distinct sections:


Your business proposal’s introduction is located on your title page and should offer a concise summary of your company’s purpose and objectives. This usually mirrors a company’s overview of its strategic business plan or corporate vision. Make sure the introduction to your business proposal emphasizes the distinguishing characteristics that set it apart from other vendors in its field. Indicate why your business is especially suited to undertake a task – whether it be a one-time job or an ongoing collaboration.

Table of Contents

In any context, user experience is a valuable asset. This holds for an effective business proposal as well – they should be constructed in such a way that makes understanding and navigating a formally solicited business proposal straightforward. To achieve this goal, begin by including a table of contents to make your message clear from the outset!

A well-crafted table of contents will communicate to your potential client the information that is encompassed within the business proposal, allowing them to quickly and easily understand what you are proposing.

Executive Summary

Writing an executive summary is an important lesson in how to write a proposal for a business. To effectively capture your client’s attention, be sure to include an executive summary in your business proposal. This will provide concise answers to the who, what, where, when, why, and how of your proposition that is tailored specifically for them. By understanding their needs and personalizing them accordingly with this section you can ensure they understand that you are fully prepared to take on this project!

Make sure you emphasize your unique strengths and areas of expertise, share stories about past triumphs to illustrate the success you can bring to a client’s business, and show how your services are superior compared to competitors.

Dive Into Project Details

Next on how to write a business proposal are project details. In this section, you’ll lay out your suggestions and proposed solutions to cater to the client’s needs. When elaborating on your recommendation, strive to communicate that what you are providing is one-of-a-kind and tailored exclusively for your prospective client.

In addition, prove to them that you have crafted your entire proposal specifically with their needs in mind, and any issues they need help resolving. Subsequently, explain the solution you are proposing, what measures will be undertaken to make it happen properly, as well as other details connected with your organization’s suggested strategy.

Talk About Deliverables and Milestones

What sort of deliverables will you provide and what are the milestones associated with them? This feature is a critical component of a reliable business proposal example. Clarify these aspects in detail. This section should include a timeline that outlines when each milestone is expected to be completed, as well as how long it will take for the entire project to be brought to fruition.

This area of the proposal document will come in handy if you’re worried that your outlined services may open up more projects or obligations than what is included in your budget. With this section, you can set boundaries and limits to ensure no excessive costs are incurred.

Explain Your Pricing

The best business proposal examples always include details about the budget. Make sure you also include your pricing in the business proposal. This will demonstrate to your potential client that you are taking their needs into account and value their time as well as money. Moreover, it’s always best to break down each expense associated with the project in your formally solicited proposals, so there is a transparent picture of what you’re charging for.


Be sure to end a well-written business proposal on a positive note. Summarize the contents of the proposal and emphasize how what you are offering is beneficial to their needs. A top-notch free business proposal template, for example, will always include a clear conclusion. Additionally, express appreciation for their time and reiterate that should they accept your proposition, you will be eager to get started right away.