How to nurture and grow your business online through your digital ecosystem
Your prospects experience when they use your applications, visit your websites and interact with your business online, will influence how…
How Companies Should Approach the Customer Journey in the Digital Age
In the last decade, where we shop, how we make purchasing decisions and how we engage with brands went from…
Is customer experience important in digital?
Creating a great customer experience should be at the heart of everything you do in business. In digital forums and…
GDPR: Is Your company ready?
Data privacy is a right everyone is entitled to. Businesses need to be aware of their responsibilities and the risks associated…
Digital transformation: How to maximise the leverage within your organisation
The majority of today’s consumers and clients are incredibly digital-savvy. For businesses to survive and ultimately thrive online in this…
Digital Competitive Analysis for Your Business – Best Practices for Performing
Digital competitive analysis (also called competitive research) is an in-depth investigation which focuses on collecting and reviewing information about your…
How to use AI and Bots in Business for a Competitive Edge
Artificial Intelligence (AI) and bots have been around for a while, but in recent years, advancements in technology have made…
Win more business with Empathic Marketing
Business is all about achieving more sales but is it possible that the latest trend is to push the envelope…
A guide to new technologies in your Digital Ecosystem Landscape
We’ve reached a stage where technology is being pushed to the limits. New technology is being developed to meet the…
Understanding Business Analytics: How it can improve your brand
Research shows that increasing data accessibility by a mere 10% can significantly result in an increase of net income for…
Customer Experience Statistics Every Company Needs to Know About
“Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing…
How Digitally Mature Is Your Business?
Netflix has revolutionised the way we watch movies and soap operas. Having started as a humble DVD rental business, they…
Customer Experience Trends in 2018
Customer experience management is integral to the success of any organisation. Being on top of the latest trends can help…
Are changes to the Facebook algorithm Impacting your Social Media Marketing?
Facebook has always been an enabler for businesses, helping them advertise themselves and find a niche on social media. But…