Choosing a digital marketing mix that works for your business
If you’ve ever felt overwhelmed or challenged by digital marketing, you’re not alone. Finding the right mix of channels and tools…
Digital transformation: How to maximise the leverage within your organisation
The majority of today’s consumers and clients are incredibly digital-savvy. For businesses to survive and ultimately thrive online in this…
Digital Competitive Analysis for Your Business – Best Practices for Performing
Digital competitive analysis (also called competitive research) is an in-depth investigation which focuses on collecting and reviewing information about your…
Using AI and Bots in Business for a Competitive Edge
Artificial Intelligence (AI) and bots have been around for a while, but in recent years, advancements in technology have made…
Win more business with Empathic Marketing
Business is all about achieving more sales but is it possible that the latest trend is to push the envelope…
A guide to new technologies in your Digital Ecosystem Landscape
We’ve reached a stage where technology is being pushed to the limits. New technology is being developed to meet the…
Understanding Business Analytics: How it can improve your brand
Research shows that increasing data accessibility by a mere 10% can significantly result in an increase of net income for…
Securing Your Digital Systems: Why is Security Important Online?
Did you know that more than 43% of all cybersecurity threats are directed to small businesses? Did you also…
Customer Experience Statistics Every Company Needs to Know About
“Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing…
How Digitally Mature Is Your Business?
Netflix has revolutionised the way we watch movies and soap operas. Having started as a humble DVD rental business, they…
Customer Experience Trends in 2018
Customer experience management is integral to the success of any organisation. Being on top of the latest trends can help…
Are changes to the Facebook algorithm Impacting your Social Media Marketing?
Facebook has always been an enabler for businesses, helping them advertise themselves and find a niche on social media. But…
How to nurture and grow your business online through your digital ecosystem
Your prospects experience when they use your applications, visit your websites and interact with your business online, will influence how…
How Companies Should Approach the Customer Journey in the Digital Age
In the last decade, where we shop, how we make purchasing decisions and how we engage with brands went from…
Is customer experience important in digital?
Creating a great customer experience should be at the heart of everything you do in business. In digital forums and…
GDPR: Is Your company ready?
Data privacy is a right everyone is entitled to. Businesses need to be aware of their responsibilities and the risks associated…
Is digital a threat or opportunity to your business?
New digital ecosystems are emerging in many traditional industries. This can be a threat to your business. Or a real…
Why email marketing important for your brand
Newsletters are one of marketing’s oldest tools, yet are still used heavily in campaigns today – like email marketing. With…
How to survive the global shift to digital
Here’s our guide to building a powerful digital presence for your business. Once you’ve read this, you’ll understand why companies…
Law firm marketing – a complete digital strategy
Clients look for legal advice online before they choose a law firm. Building a strong digital ecosystem as part of…
Your customers are impatient online, don’t make them wait
The web has just got faster, thanks to the latest version of HTTP HTTP/2 is the biggest upgrade since 1999…
Liquid Digital is supporting the Cancer Council of NSW
Our director Mike is helping raise money for the cancer council by participating in this year’s Mystery Box Rally! What…
Selecting the right digital partners to suit your business needs
Many businesses today are reaching out and targeting new audience through apps for Mobile and Tablet devices. With new technology and…
Top 10 online marketing mistakes to avoid in 2017
Every enterprise owner has plans to grow their business and position their brand in such a way that they become…
Freeview FV has won gold at the International Asia-Pacific Stevie Awards!
Freeview FV, Freeview’s mobile app has won Gold at the International Asia-Pacific Stevie Awards. (See the announcement here) The app…
8 email design factors that influence action
Here are eight crucial steps that a subscriber goes through while interacting with your email. I found this great article…
Why should you use responsive design when building a website?
Internet users increasingly browse with smartphones and tablets, so making sure your website looks great on any internet browser and…
Make sure you check these for your next digital marketing email campaign
I’ve put together a short list of points to check before you hit send on your next email campaign to…
App development – how to choose your solution
In today’s day and age, mobile phones have become so integrated in our daily lives that we rely on them…
Mobile web frustration? Responsive design is the answer!
Do you get frustrated when you try to view a webpage on your mobile or tablet to find it is…