- Goldbergs Lawyers Group
A digital evolution for Legal Firms
The Goldbergs Lawyers Group offer a unique level of expertise, combining decades of legal experience with a practical, commercial outlook and an empathetic approach. Goldbergs was founded in Sydney by Grahame Goldberg, in 1965.
The firm has grown over the years, and today Goldbergs operates from four locations:
- Goldbergs in Sydney
- Mulally Mylott in Campbelltown
- Messner & Blunden in Pennant Hills
- Philip Boyce in Bowral
The Challenge
Any legal firm looking to achieve a successful digital transformation must first look into their brand, and how appeals to their target audience. Goldbergs’ brand was in need of a refresh as well as the three others brand locations which needed to be aligned to their corresponding audiences.
Like most leading legal firms, Goldbergs is in the process of evolving toward a digital future and shifting to be able to leverage multi-channel marketing strategies to attract new clients and business.
Lawyers being always busy, need a partner that was able to do a lot of heavy lifting and execute the entire strategy.
The Solution
We’ve partnered with Goldbergs in their digital transformation journey, listening to their needs, exploring their current position and vision, creating a tailored digital strategy with regular reviews. We’re working with their management team and staff to adapt to new digital tools and channels, we’ve refreshed their brand position and have aligned it to their audiences. We also constructed a digital marketing strategy including a complete custom website for each location, content creation, social media and campaigns.
A digital transformation is more like an evolution, as Goldbergs’ digital partner, we continue to improve, maintain and grow their business as their capacity increases.
The expertise that made a difference in this project:
Brand Aligned
The Goldbergs brand has been around for a long time. More recently the group has acquired other practices and all of these needed to be aligned to their respective audiences. Working with a brand like this requires acknowledgement of its history, while also looked towards the future.
